Showing posts with label unsubscribe. Show all posts
Showing posts with label unsubscribe. Show all posts

Wednesday, June 10, 2015

Newsletter -- 3-Day Stubble


LOVE ANTICS -- Every household has their little jokes. It's no different for me and my husband the Pink Professor. We're something of friendly rivals when it comes to working, always playfully arguing which one works hardest. I strut around the room, my head pushed back, sort of like a drum majorette on the march, going, "I be the hardest worker!" Then he leaps up and falls back suddenly to his chair, going, "I've been working so hard I can't even stand up, at least you're still fit to strut!"

That's the way a marriage should be, am I right? It's not all seriousness and "How was your day, dear?" Little love antics along with friendly competition, being strong for each other and each other's biggest fan, but still wanting some advantage for yourself, as in, "Look at me, dog, I am bad!" Woo hoo! I haven't been this cranked since that time I drank a Mountain Dew in the '80s. But this guy, Pink, simply always brings out the devil in me. OK, a blushing devil, since as everyone knows, I'm fundamentally good.

OK, hard work was the subject. And I've been putting in some of the longest damned hours of my life. Working on my newsletter project, the newsletter I hope to get going, to be sent out via email to subscribers, and as an adjunct to the blog. In it, I promise, there will be lots of juicy tidbits about me and Pink. Just a sample, I was working up an advice column, with fake questions, but general stuff everyone gets caught up in, using some of the things we've been through to guide me in my advice.

One biggie, usually quite hush-hush in most relationships, has to be, "Who initiates?" and "What response should the other partner then make? Is there any obligation?" Of course, one believes if it's obligatory, strictly speaking, that's no good, because in any relationship there has to be free choice or you're as good as a slave. Still, to a certain extent, depending on various factors, there indeed is an expectation that there will be some mutual follow-through. The best example I have is this: If Pink initiates the idea that we grill dinner, I don't have to agree with his choice, but if I don't follow-through on it at least occasionally I should have a good reason.

OK, that shows I've been working hard, and I doesn't show any sign of letting up. And here's the thing, I've been working so hard that I neglected my hygiene and appearance. As of this morning, I hadn't had a shower in three days, I had on the same undies and shirt and pants, and I hadn't shaved. I literally had the worst three-day stubble of my life. That's how much effort the newsletter's getting from me. It's been all-consuming.

So as horseplay, Pink comes out this morning and sees my disgusting appearance and acts like he doesn't recognize me. "Have you see DBK, my clean-shaven hubby?" Then he laughs and says, "I always wondered what you'd look like with a beard!" "It's not a beard," I protested, "but a three-day stubble that looks more like a week's!" Pink, ever the playful one, says, "Whatever it is, it's butt ugly and you need to take care of yourself, OK?" Was I hurt? No, I just laughed, and we fell into each other's arms, and, believe it or not, we did grill a little earlier, burgers and a few chicken legs. I didn't have a "headache," which would've been very convincing, given the heat.

SUBSCRIPTIONS -- I am serious about the newsletter. I want people to subscribe but I don't want them to UNsubscribe. Nothing brings me down faster in my relationship with my readers -- complete strangers -- than when they rudely turn away. I used to have a bunch of faithful followers on Facebook. They were all, "Attaboy, we love you," etc., then one by one they fell away. I don't know what changed, although I suspect they were lured away by someone in disguise.

THREE-DAYS -- It's funny I haven't published the newsletter for three days now. Giving me time, as it were, to have regrown my three-day stubble (as everything above this paragraph was written three days ago). Although I didn't, instead remaining clean shaven. The true reason I haven't been around is, I went to the cellar for preserves and, finding none, kept looking.

Thursday, June 4, 2015

Newsletter -- Can I Unsubscribe?


Can I unsubscribe? Is that what you're asking? I thought so. You asked me a question, so I'll ask you a question as well. If you wanted to unsubscribe, why did you subscribe in the first place? Are you just so casual about declaring to the world that you don't know your own mind? And that you're such a fickle person as to not know what you wanted in the first place. You're all up in my face with umbrage over unsubscribing when perhaps I should be up in your face about why you originally subscribed. I remember seeing your subscription come in, and I recall saying, wrongly, it now seems, "There's a person I can depend on..."

Of course I'd rather you didn't unsubscribe. One, if you didn't know your mind originally, perhaps you're going against your ultimate will now. And you'll turn around in a few weeks -- months, tops -- and beg to be resubscribed. I wish I had a nickel for every person I've known who's done things like that. "He loves me, he loves me not." What's clear about most of these characters is that they're blown about by the wind. It's cool to subscribe to this guy's newsletter .... Then suddenly it's not .... With the tide turning once again, and everyone wants on board. Try, just try, not to follow the crowd.

At this point, though, we're not going by what I want. God forbid I might know best. Hell no, that can't be possible, can it? It's like I'm building a house with rotten lumber. What kind of house will I have? This piece decides it doesn't want to be part of the house. I wake up and the roof says it's had enough. I can only hope the basement sticks it out or the whole thing's lost! Isn't that something, that a basement, the lowest part of the house, has such power? You'd think, the basement, how humble, how untidy; there's bugs and spider webs and dust and dark corners down there; that's where we keep the sump pump. Stop to think, maybe it's your one subscription that's holding up the entire newsletter.

But no one stops to think. Because people are off in their own selfish little world, apparently capable of putting 2 and 2 together, but on closer examination all you get's a blank stare. Or a selfish, baby-like sniffling and whimpering and tantrums; the one thing they're good at is throwing tantrums! Bringing the whole house to a standstill while we get them cleaned up, or whatever the problem is. "Hush little baby, don't say a word ... if you wanna unsubscribe, it's no skin off my ass ... much!" Or is it? You unsubscribe and I might suddenly become sullen and develop writer's block, and next thing you know there's not a newsletter in sight! I've seen it happen.

Sometimes I wish -- yes, I wish -- I could be the linchpin like that for some guy's whole enterprise. Because the way it is for me, I'm always thinking, "No one's depending on me." When there actually could be a guy, or a show, or a production out there tottering on its last legs, with my allegiance, my willingness to stand with them being decisive. Well, don't get your hopes up. I'm not publishing my stats -- I keep all that top secret from my cutthroat competition -- but I can assure you, I've still got strength, top to bottom. And if you unsubscribe that's what you're going to miss.

I had a few of my more fickle subscribers (in the past) acting like I was Svengali, trying to keep a grip on them out of some funky ulterior motive, not just the good of the newsletter. To whom I say, Don't flatter yourself! Look, be realistic, my readership is worldwide, with barely any of them being local people. If they were local and I was Svengali, that'd be different. I'd be at their house, or them at mine, leading them by a chain in their nose, or simply by the power of my personality. My deep-set hypnotic eyes. My mystical hand pointing the way to a subterranean boudoir with all the fixins'. Or pulling a rope and having a servant subdue you. That never happens, at least not as often as you'd think.

The biggest reason it doesn't happen -- and, yes, I have appetites like everyone -- is my life is complicated enough without having to worry that people will have some reason to come back on me, or blackmail me. The cops show up, I don't want them finding anything, and they won't. "What's that black light and all the swirling colors in your garage?" "It's nothing, and I don't think your warrant mentions the garage. But if you must know, that's a party for happy subscribers to my newsletter, and if you'll pass me that bathrobe, I'm expected to join them momentarily, if you're finished searching the house."

Yes, I want subscribers simply for the good of the newsletter and my other enterprises, the blog, etc. I'll probably get a lot of good when I go to newsletter conventions and we're comparing subscriptions. It'll be a downer if I have to continually revise my figures -- I'm very precise -- based on the latest number of unsubscribers. No one wants to be a laughingstock at conventions, certainly I don't want that.

OK, look at it this way, I haven't even yet opened this current incarnation of the newsletter to subscribers. So why are you so concerned about being able to unsubscribe? If you feel you will be unsubscribing, you can see I have a little coupon you can cut out. When the time comes, if you just fill that out -- and make sure you don't submit a duplicate coupon, because I'll only accept originals -- I'll see that you are justly taken care of.